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What's Up Magazine

Raising the Standard- Love for Luca Style

Apr 01, 2011 09:43PM ● By Anonymous

The “Love for Luca” Organization ( is proud to announce the success of their second annual Cocktail Event to benefit the Johns Hopkins Sidney Kimmel Comprehensive Pediatric Cancer Center. This years’ event, which staged on Saturday, March 26, 2011 from 6-9pm at Old South Country Club raised over $30,000 and will be presented to the Johns Hopkins Sidney Kimmel Comprehensive Pediatric Cancer Center within the next couple of weeks by three year old cancer survivor, Luca Assante.

This candy-inspired themed cocktail affair boasted attendance from some of the areas key socialites and business leaders. As guests entered into the Georgian inspired building at Old South Country Club, they were met with the sounds of 9-year old DJ, DJ Beauty and the Beatz—who assisted in creating a fun and lively atmosphere, which was accented with the inclusion of “Luca’s Candy Bar” and large candies placed throughout the room. In addition to the playful environment that was created, the close to 200 guests mingled throughout, browsing the vast silent auction tables lining the room. Silent Auction items included multiple signed athletic jerseys (R. Lewis- Ravens; Cooley- Redskins; Semin-Capitals), Spa Packages from Lotus Therapeutic Massage, and other fabulous high-ticket items from local businesses.

For more information regarding the Love for Luca organization, or to schedule an interview with a “Love for Luca” representative, please contact Morgan McLoud, 410.271.6091, or Kristin McMahon, 443.866.4449,

This event was made possible by the generosity of our sponsors, including: Chic Communications , The Italian Market of Annapolis, Old South Country Club, SWANK Audio Visual, WRNR Radio and Legacy Photography by Beverlee.