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Fancy Footwork

Sep 28, 2011 11:33PM ● By Anonymous

The Federal Trade Commission (FTC) has announced that Reebok is to pay $25 million in customer refunds to settle FTC charges of deceptive advertising of EasyTone and RunTone shoes (which sold for between $60 and $100 a pair). The Settlement Order prohibits Reebok from making unsupported claims that “Toning shoes strengthen, tone muscles.” The funds will be made available for consumer refunds either directly from the FTC or through a court-approved class action lawsuit. (If you want more info, visit

So rocking around on what looked like really uncomfortable, awkward shoes doesn’t give you better buns? We’re shocked.

But the FTC is very serious. “The FTC wants national advertisers to understand that they must exercise some responsibility and ensure that their claims for fitness gear are supported by sound science,” said David Vladeck, director of the FTC’s Bureau of Consumer Protection. We wonder if Mr. Vladeck watches any TV at one or two in the morning. That provides enough questionable fitness claims to keep his office busy for a decade.

And while he’s checking out false claims…how about looking into those mascara commercials where the models are obviously wearing false eyelashes that no single makeup could possibly be responsible for producing.

To read the full FTC press release visit: