The Elf on the Shelf Book Signing
Oct 26, 2011 06:15PM
● By Anonymous
Greenstreet Gardens hosts special signing event with the author of the Best-Selling Children’s Storybook, The Elf on the Shelf
Greenstreet Gardens located at 391 West Bay Front Road in Lothian, MD will host the Elf on the Shelf book signing on Monday November 14th from 4:00 pm -6:00 pm.
Selling over 1.5 million copies since 2005, The Elf on the Shelf® was written by mother/daughter team, Carol V. Aebersold and Chanda A. Bell, Illustrated by Coë Steinwart. The Elf on the Shelf comes in a keepsake box with an illustrated watercolor board book and a special elf from the North Pole tucked inside. The book tells the story of the scout elves sent by Santa with a mission to keep watch over children during the holiday season. When an elf is adopted by a family and given a name, it receives its Christmas magic. The magic is critical, granting the elf the power to observe all the family fun each day during the holiday season and then fly back to Santa’s workshop with a report each night. When children wake up the next morning, they race to see where their elf has decided to sit for the day ahead – creating a hide-and-seek game throughout the holiday season for the whole family to enjoy.
Inspired by their family’s own pixie elf, Fisbee, who appeared each holiday season, Aebersold and Bell decided to share their family tradition with other in 2005. They joined forces with Christa Pitts, Bell’s twin sister, and the three women started their own publishing company, CCA and B, from scratch. What began with 5,000 copies and 18 retail partners in 2005 is now well over 10,000 and there are no signs of slowing down.
Carol Aebersold, co-author of The Elf on the Shelf: A Christmas Tradition® and mother to co-author Chanda Bell, is a “southern gal” by heart. Although she was born in Texas and lived the first 12 years of her life in northern Indiana, Aebersold graduated from the University of Tennessee with a B.A. in Music Education and has called the South home ever since. This former teacher and editor-in-chief of Dayspring Magazine began writing The Elf on the Shelf after a conversation with Bell regarding their Christmas tradition where an elf, named Fisbee, would visit from Thanksgiving until Christmas Eve. With rejection letters piling up about publishing this keepsake book, Aebersold looked to her family to self-publish this now timeless Christmas tradition – creating CCA and B publishing with Bell and her other daughter, Christa Pitts
CCA and B, the brainchild of The Elf on the Shelf authors Carol Aebersold and Chanda Bell, along with Chanda’s twin sister, Christa Pitts, is a private, family-owned publishing company based out of Marietta, GA. Starting from the ground up, this mother-daughters trio has taken the publishing industry by storm – going from rejection letters to becoming a best-selling Christmas tradition that spread from word of mouth. Created in 2005, nothing has held back CCA and B from reaching its goal to bring the timeless Christmas story of how Santa knows who is naughty and nice into the homes of families around the world. With Bell and Pitts working as co-CEOs, alongside their mom, there is nothing this spirited family can’t achieve. In 2010 alone, CCA and B was ranked on Inc. 500/5000’s list at #222, honored as the Georgia Small Business Persons of the Year, listed as finalists for the Georgia Family Business of the Year award and the Ernst and Young Entrepreneur of the Year award, and deemed one of the Top 25 Small Businesses, for the second year in a row, by the Cobb County Chamber of Commerce in Cobb County, Georgia. Along with these honors, CCA and B received the Best Vendor Award by Learning Express in 2009 and the Best Toy Award by Learning Express in 2008. Not only has CCA and B taken the world of business by storm, but they have also soared to the top of multiple best-sellers lists. The Elf on the Shelf has been listed on the Wall Street Journal, USA Today, and Publisher’s Weekly best-sellers list. Despite their expansion with a national media campaign for The Elf on the Shelf and recent work on the CCA and B and the Big Canoe Entertainment production of An Elf’s Story, a Christmas special written by Aebersold, Bell, and Pitts, this family-focused publishing company remains dedicated to preserving the tradition of Christmas magic and the family ties it has not only inspired for them, but for countless others across the nation.
Contact: Justin Loeber
Mouth Public Relations