Skip to main content

What Drives Our Obsession with Crave & Craze-Worthy Foods?

Aug 11, 2017 01:00PM ● Published by Arden Haley

Consumers needed their Sprinkles so badly the company conceived the first of its kind Cupcake ATM—now available in 15 locations across the U.S. Photo courtesy of Sprinkles Cupcakes.

I Gotta Have One!

We deep-dive into the world of crave and craze-worthy foods, and what drives our obsession with them.

By Lisa J. Gotto



The year: 2006. The place: Beverly Hills, California. The obsession: a Sprinkles cupcake. This was my quest on one of my semi-regular visits to Southern California, where my brother, Joe, lives. So like a good host, up “The 5” Joe drove from his home in Laguna Niguel, so we could seek out the just-turned iconic cupcake, and revel in all of its luscious frosted glory.

After the hour drive and the nearly hour wait in line, I dolled out a solid $6 and only then was able to hold the object of my affection in my hands. It came in its own cupcake-sized baker’s box. While there were already dozens of iterations of this celebrity sought-after confection, I went with the line’s signature flavor and look, the red velvet with its trademark modern red and light green dot on top of the oh-so-rich cream cheese frosting. We ran back to the car and it took everything in me NOT to devour that lavish looking dessert right there on “The 5”.

Make no mistake, this was a very good cupcake, but after eating it I had to wonder why I was so obsessed with having it in the first place?


The Science



So what takes a seemingly simple food like a cupcake to the crave-worthy level where people are willing to stand in long lines and drive distances to get it?

To confirm our assumption that the recipe for any frenzied food fad includes three key ingredients: A universally well-liked staple food, a wealth of marketing know-how, and copious numbers of hungry consumers, we asked a physician with a special interest in the food cultures, Dr. Francisca Bruney of The University of Maryland Baltimore Washington Medical Center, for her take on our obsession-based food culture.

Bruney, who has taken her interest in food to a global level and has traveled the world for the last four years to study how cultures influence foods, says the allure of food goes way beyond coincidence.

“...It involves the specific and intentional manipulation of ingredients and targeted packaging by food engineers.”

Wow! Food engineers? Yes, Bruney explains that food manufacturers oftentimes employ a process known as food optimization, where engineers and market analysts work to alter variables such as sugar, salt, and color with the purpose of developing the most perfect version of any food.

In fact, the two key terms the food industry uses when studying ingredient impact and selection are “sensory specific satiety” and the “bliss point.”

Okay, so maybe I know a few things about my cupcake adventure now, I definitely encountered a feeling of “bliss” while and after eating it.

The concept of micro-managing or tweaking ingredients is particularly interesting when it comes to what we crave, especially when you consider that we have a tendency to repeat our food experiences.

Dr. Howard Moskowitz, a Harvard-educated experimental psychologist, is well known in the spaghetti sauce industry for his work with Prego and his famous quote, “There is no perfect spaghetti sauce. There are perfect spaghetti sauces.”

This phrase was said to have revolutionized the spaghetti sauce industry by providing variety and avoiding “sensory specific satiety.” The result was an estimated $600 million in sales over 10 years from one line of chunky spaghetti sauce alone.

“This concept of varying the amount of ingredients is what is driving the food industry/ market currently. It is very evident when looking at restaurants such as Five Guys, Dunkin Donuts, Starbucks, and Panera Bread,” Bruney says. “The offering of options decreases consumer fatigue. If you think of it, Starbucks is just coffee with over 80,000 possible drink combinations! When will you have tried every variation?”

Okay, so that’s why there were so many kinds of Sprinkles Cupcakes. Today, you can enjoy dozens of variations of their recipe; their latest—the Black Velvet Cupcake.

If anyone perfected the art of ingredient tweaking it could be Fractured Prune. If you’re even a casual visitor to Ocean City, Maryland, you are already familiar with Fractured Prune doughnuts. (Love the way they still spell the word correctly, D-O-U-G-H-N-U-T.) Their choice of staple, the doughnut, provided a doughy, sweet foundation to build on and then a twist on variety began. First, by always serving a fresh, hot doughnut with a made-to-order glaze and then by letting you choose the ingredients, or toppings, that you want to eat on any particular day, thus Fractured Prune created their own way to avoid sensory specific satiety.
Fractured Prune Doughnuts does a great job defining the customer bliss point. // Photo by Tony Lewis, Jr.

Clearly they have been doing something right—for more than 37 years, Fractured Prune has been a crave-worthy confection worthy of its own lines to stand in and now a collection of locations, across the U.S. that includes the greater Annapolis area.


The Competition



There was something else I realized about my cupcake adventure; I wanted to say I had one—that I tried it, I know what it tastes like, and that it wasn’t easy to get. So what was that all about?

Surely you have noticed the need within our food culture to challenge one’s self when it comes to eating. Whether it’s how much food, how spicy the food is, or what it took to get it, there seems to be aspects of competition going on at the table, as well.

Does “Man V. Food” ring any bells? It certainly does for Ted Levitt of the venerable Main Street Annapolis eatery, Chick & Ruth’s Delly. Man V. Food is one of many culinary-based shows on cable these days and one Levitt is particularly familiar with because he was on the show in 2012. The star however, was neither he nor the show’s front man and master eater at the time, Adam Richman; rather it was the deli’s long-standing “Colossal Food Challenge,” which pits one’s appetite against a 1.5 pound burger or deli sandwich and a six-pound milkshake.

“There’s a competition element [with food] now, that we didn’t have growing up,” says Levitt, —a ‘If he can do it, I can do it,’ thing.”
Are you up for the 6-Pound Colossal Shake Challenge at Chick & Ruth’s Delly?  //  Photo by Tony Lewis, Jr.

At Chick & Ruth’s if you complete the challenge (you have one hour) you get a t-shirt and a spot on the Colossal Hall of Fame page on their website with your photo. Talk about a great marketing idea that keeps people coming back!

Not one to rest on his laurels, Levitt has also perfected a three-pound burger for patrons to take the challenge with. Up for it? 
It takes 6 big beef patties to create the 3 lb. Colossal Burger Challenge at Chick & Ruth’s Delly! // Photo by Tony Lewis, Jr.

But maybe you’re not up for lots of meat. Perhaps your obsession is with lots of heat! Well, you are not alone. Does anything even come without sriracha sauce on it anymore? Hot sauces, an ever-growing industry (up 150 percent since the year 2000, according to Quartz Media) may be capitalizing on the challenge craze even if the challenge is only with yourself and how hot you can stand it. If you’re in the painfully hot category you may be practicing “benign masochism,” says Bruney.

“The predilection for spicy foods is not only cultural, but is also defined as ‘benign masochism,’ a phrase coined by Dr. Paul Rozin, a Ph.D. at the University of Pennsylvania. ” The term is used to describe the willingness some people have to try something dangerous as long as they are assured no harm will come to them. Rozin noted a connection between liking roller coasters and the liking of spicy foods, for instance.

“Later, Dr. John Hayes at Pennsylvania State University published an article that showed that personality seemed to be responsible for the desire for spice. For instance, persons who were more adventure-seeking and enjoyed exploration were more likely to enjoy spicier foods,” Bruney says.

Whatever the motivation to seek the heat, the trend to spice things up has created a billion dollar a year industry for the hot sauce business.


#whatstrending



Walk around your local grocer and you will probably notice certain foods just because they are trending and retailers want to be able to satisfy whatever their customers might be craving. Our local Whole Foods is no exception. On a recent trip to the Towne Centre location I was joined by the store’s marketing and community liaison, Martel Kelleher.

So what foods are we taking home to eat? While seasonal produce is always popular, says Kelleher, there is now a need to make something good even better. Zucchini noodles, she says, are a great example, as she shows me two display cases: one with the ever-popular zucchini variety and the other popping with the colors of carrot, beet, and squash variations.

“Basically everything you can make a noodle out of,” she said. Turn and walk across the aisle and you will see the same theme with a different vegetable. This time it’s cauliflower. Not only is ricing it now a trend, the spring months afford you to do so in a rainbow of colors from yellow to purple to dark green. (All taste the same, she said, with the exception of the dark green, or Romanesco variety, which has a sweeter, lighter flavor.)

With the consumption of red meats trending down we head to the vegan case and Kellerher points to a product they cannot stock fast enough especially with summer’s cookout season upon us, a plant-based burger patty from Beyond Meat. This product, she says, is actually very popular with non-vegans, too, those who do enjoy the taste and mouth-feel of beef but are trying to be more health or socially conscious.
Mochi ice cream balls from California with love. // Photo courtesy of Whole Foods Market.

A trip to the bakery follows. In a self-serve refrigerated unit next to the pastry case sits a product that Kelleher says is a challenge to keep in the store. Beyond the frosty glass are boxes with pastel-colored confections not quite the size of tennis balls, but bigger than golf balls. Clearly, they are not pastries of any sort, yet they are coated with a light confectionary-like sugar. They are called “Mochi” and they are a Japanese-inspired creation. The flavor signs read: vanilla, chocolate, coffee, and green tea among others. For the ice cream lovers among us, these hand-held treats seem to be the M&M of the frozen world because it’s ice cream you can eat without a dish or cone, essentially with your hands.

So obsessed are Whole Foods shoppers with this twist on self-serve ice cream, there are just a few left to choose from until the next shipment arrives from California.

And while we’re near the frozen foods, what could be more on-trend than a tall, cool smoothie? The answer may surprise you. Kelleher says while the smoothie remains extremely popular, the delivery method has changed as shoppers are flipping out for smoothie bowls. You can buy the standard ingredients pre-packaged and just embellish with your own fruits, seeds, nuts, and granola for toppings. The yogurt-infused base is a bit thicker than a smoothie so the contents are spoon-worthy, as well as swoon-worthy.

Kelleher says the key to this meal is to not just have it taste good, but it should look pretty. “Like food art,” she says. “Customers actually tag me in their Instagram posts when they have created a really cool bowl and want to show me.”
The anti-oxidant rich Acai berry bowl takes the smoothie to the next level. // Photo courtesy of Whole Foods Market.

Finally, it seems that food that is pretty as a picture is playing a primary role in our food-obsessed culture and is certainly helping to drive the trends. One of the biggest at the time of this writing is “Unicorn food,” and we happened to see an example of that in the pastry case—a rainbow colored cupcake adorned with sugar sparkles.

“Unicorn food demonstrates the penetrable and far reaching powers of social media. This pastel-colored, glitter and sparkle food-dyeing trend has now even infiltrated Starbucks and all things Ramen,” explains Bruney. “It is chronicled as the new millennial obsession that has been trending since 2016…. and is regarded as the food industry’s innovative response to the decline in estimated consumption of sugar by nearly 14 percent since 1999, per the U.S. Department of Agriculture.”
Social media also gives the food industry valuable insights regarding audience interest allowing for the assessment of public opinion on what’s trending and provides brand exposure and the ability to reach target audiences.

Overall, social media plays a dynamic role in the food industry, as a marketing platform that is usually consumer driven, says Bruney. “For instance, Yelp reviews, vlogging, blogging, Instagram, Facebook ads, et cetera, provide an amazing platform for consumers to rate and review foods they like or dislike—with hashtags such as ‘food porn’ trending.”

Social media also gives the food industry valuable insights regarding audience interest allowing for the assessment of public opinion on what’s trending and provides brand exposure and the ability to reach target audiences. That said, it looks as though our relationship with food and all the ways we make it, change it, and engage around it will have us always looking for the next great taste trend.

Perhaps I understand better now why I needed that Sprinkles Cupcake—I know that if there had been an Instagram in 2006, there would have been countless others who needed a Sprinkles Cupcake, too, because I definitely would have posted that.

#letseat!

Today, Eat+Drink+Shop maryland August Annapolis 2017 August Eastern Shore 2017 food trends Food Obsession unicorn food Sprinkles cupcake Fractured Prune Chick & Ruths Whole Foods
  • Charter Fishing Excursions!

    10/21/2017
    06:00AM — 01:00PM

    A private charter for up to a party of six people! Night fishing is seven nights a week, which in...


  • Childrens National Race for Every Child

    10/21/2017
    07:00AM — 12:00PM

    The fifth annual 5k run/walk and Kids’ Dash will take place on Saturday, October 21, at Freedom P...


  • Beckwith Apple Festival

    10/21/2017
    07:00AM

    Satisfy your sweet tooth early in the morning and sift through bargains at the Beckwith Apple Fes...


  • Baltimore Running Festival

    10/21/2017
    07:30AM

    17 years and running, the Baltimore Running Festival keeps getting better! With five distance...


  • Shelane's Run

    10/21/2017
    07:30AM — 10:30AM

    Shelane's Run 5K and Kids 1K Fun Run is a fabulous family event! Activities include rock-climb...


  • Chestertown Farmers' Market

    10/21/2017
    08:00AM — 12:00PM

    On Saturday mornings from 8 am to noon beginning about the third Saturday in March and ending abo...


  • Easton Farmers' Market

    10/21/2017
    08:00AM — 01:00PM

    As one of the earliest settled areas of the United States, the Delmarva Peninsula - including Tal...


  • Mini Masters at the Academy Art Museum

    10/21/2017
    08:00AM — 05:00PM

    Mini Masters Academy introduces young children (ages 2-4) to new ideas through a thematic approac...


  • Hook it and Cook it!

    10/21/2017
    08:00AM — 01:00PM

    Bring freshly caught “ready to cook” fish fillets to the Rod “N” Reel Restaurant and our Chef wil...


  • The 2017 WIHS Regional Horse Show & USHJA Zone 3 Championship will be held at The Prince George's...


  • For many families, the high cost of higher education is a daunting proposition. Parents lie awake...


  • Amateur Radio License Class Beginner Level

    10/21/2017
    08:30AM — 12:00PM

    The Technician License Course: This class is designed to introduce the average person to the worl...


  • Apple Explorer Tasting

    10/21/2017
    09:00AM — 03:00PM

    Please see our website for more details and registration.


  • Emily's Produce Farmer's Market

    10/21/2017
    09:00AM — 06:00PM

    Enjoy local farm fresh fruits, vegetables, dairy, meat, eggs & more! Enjoy a homemade lunch or b...


  • The U.S. Naval Academy museum welcomes more than 100,000 visitors annually from all over the work...


  • Rhoda Kahler & Mitch Lyons - "Twogether"

    10/21/2017
    09:00AM — 05:00PM

    Rhoda Kahler & Mitch Lyons TWOGETHER Stoneware tile pieces by Rhoda Kahler are inspired by natu...


  • Babies in Bloom

    10/21/2017
    09:30AM — 10:30AM

    Babies from birth to 18 month (with caring adult) enjoy songs, action rhymes and playtime while b...


  • The Chesapeake Fine Art Studio in Stevensville brings in the best artists in the country to prese...


  • Baltimore Out of the Darkness Walk

    10/21/2017
    09:30AM — 04:00PM

    Suicide prevention starts with everyday heroes like you. Join us on Saturday, October 21, 2017 at...


  • Introductions to Pilates

    10/21/2017
    09:30AM — 10:30AM

    FOR BEGINNERS $125 for four week series Dates: - 10/7 - 10/14 - 10/21 - 10/28 Ideal ...


  • James Bond Wore the Quartz Revolution

    10/21/2017
    10:00AM — 04:00PM

    James Bond Wore the Quartz Revolution—a brand new exhibit—will challenge what visitors think they...


  • Game on! Learn how to create a video game. This interactive exhibition allows visitors to immerse...


  • Pumpkin Patch

    10/21/2017
    10:00AM — 06:00PM

    Each October, the Friends of the Light House teams up with many volunteers from local churches to...


  • Backyard Birds & Birdhouses

    10/21/2017
    10:00AM

    Opening reception May 20 in conjunction with the Delmarvalous Festival The beauty of nature is j...


  • Tot Time

    10/21/2017
    10:00AM — 12:00PM

    Have you ever stood with your child under a majestic tree and admired its beauty? Have you and yo...


  • Reinvention: The Work of Chris Bathgate

    10/21/2017
    10:00AM — 04:00PM

    Featuring 28 works of art, Reinvention: The Work of Chris Bathgate explores how modern and tradit...


  • Patriot Nations: Native Americans in Our Nation’s Armed Forces tells the remarkable history of th...


  • Maryland Renaissance Festival

    10/21/2017
    10:00AM — 07:00PM

    When: Weekends and Labor Day, August 26 through October 22; 10:00 a.m. – 7:00 p.m. Where: 1821...


  • Trades Month

    10/21/2017
    10:00AM — 04:30AM

    Historic London Town and Gardens hosts historical navigation enthusiasts from across the nation a...


  • Matthais Mansen: Configurations

    10/21/2017
    10:00AM — 05:00PM

    Matthias Mansen is a contemporary Berlin-based artist (b. 1958) whose work advances the long trad...


  • Annet Couwenberg: From Digital to Damask

    10/21/2017
    10:00AM — 05:00PM

    This intimate exhibition of approximately 11 works by Maryland-based artist Annet Couwenberg reve...


  • Uncertain Times: Martin Luther’s Remedies for the Soul focuses on the ways in which Martin Luther...


  • Equilibrium: Fanny Sanin

    10/21/2017
    10:00AM — 05:00PM

    This exhibition explores her methodical process through a selection of some the artist’s earliest...


  • Ai Weiwei: Trace at Hirshhorn

    10/21/2017
    10:00AM — 05:30PM

    One of China’s most provocative living artists, Ai Weiwei has spent nearly four decades exploring...


  • Ilya and Emilia Kabakov: Utopian Projects

    10/21/2017
    10:00AM — 05:30PM

    Acclaimed Russian-born American artists, Ilya and Emilia Kabakov, have been working collaborative...


  • Edvard Munch: Color in Context

    10/21/2017
    10:00AM — 05:00PM

    In the second half of the 19th century, advances in physics, electromagnetic radiation theory, an...


  • Art Between the Creeks began in 1992 with an exhibit titled “Warehouse of the Refused,” named aft...


  • MD Sunrise Farm Corn Maze!

    10/21/2017
    10:00AM — 07:00PM

    Come get lost in 8+ acres of the former Naval Academy Farm! Take the long version or the short on...


  • Alternative Process Journey

    10/21/2017
    10:00AM — 05:00PM

    Artist Statement: In this mini-retrospective, I’m showing works from my past that speak to me now...


  • 51st Annual U.S. National Oyster Festival

    10/21/2017
    10:00AM — 06:00PM

    The U.S. Oyster Festival in St. Mary’s County well be held Saturday, October 21st, 10 a.m.–6 p.m....


  • Exhibit: Leonard Bernstein

    10/21/2017
    10:00AM

    The GRAMMY Museum brings a free special traveling exhibit that draws from more than 150 photograp...


  • Some 100 of the finest drawings by Netherlandish artists born before 1585 are brought together in...


  • Fall Maryland Home & Garden Show

    10/21/2017
    10:00AM — 06:00PM

    Fall is here! Are you looking to squeeze in a home improvement project before the snow? Prepare y...


  • Black Box: Kara Walker & Hank Willis Thomas

    10/21/2017
    10:00AM — 05:00PM

    Salvation by Kara Walker, one of the most significant works in the BMA’s contemporary collection,...


  • Fiber Dimensions Art Show

    10/21/2017
    10:00AM — 05:00PM

    A group of seven fiber artists do fabulous work. The show is not to be missed. You will see some ...


  • Cambridge Tall Ship Schooner Renezvous

    10/21/2017
    10:00AM — 05:00PM

    See beautiful tall ships up close! During this annual gathering of schooners and other historic v...


  • Helen Siegl (1924–2009) used an unusual printmaking technique—often combining various kinds of bl...


  • Tomás Saraceno

    10/21/2017
    10:00AM — 05:00PM

    Tomás Saraceno is creating an ambitious, site-specific installation that will be suspended across...


  • Bennett Bean (1941) is an American ceramic artist. Although commonly described as a “studio potte...


  • Retrievers: The Hunter’s Best Friend

    10/21/2017
    10:00AM — 05:30PM

    The Retriever in its many breeds–Golden, Labrador, Chesapeake, Flat Coated, and more–have been th...


  • Explore a showcase of work by today’s most celebrated caricaturist, Robert Risko, who has created...


  • Parallax Gap

    10/21/2017
    10:00AM — 05:30PM

    Parallax Gap transforms the Renwick Gallery’s Bettie Rubenstein Grand Salon into a visual puzzle....


  • Studio Tour 2017

    10/21/2017
    10:00AM — 05:00PM

    The RiverArts 18th Annual Studio Tour includes 40+ artists, many of them nationally-known, who wi...


  • Tilghman Island Day

    10/21/2017
    10:00AM — 05:00PM

    Live music, fresh seafood, boat docking contest and races. Fun for the family! Schedule: 11...


  • Fall into St. Michaels

    10/21/2017
    10:00AM

    Enjoy the beauty of the foliage color change in historic St. Michaels, Maryland. The change of th...


  • 20th Anniversary Craft Show

    10/21/2017
    10:00AM — 04:00PM

    The Academy Art Museum celebrates the 20th Anniversary of the Academy Craft Show and highlights t...


  • 20th Anniversary Craft Show

    10/21/2017
    10:00AM — 04:00PM

    The Academy Art Museum celebrates the 20th Anniversary of the Academy Craft Show and highlights t...


  • NMWA’s 30th anniversary celebration continues with Magnetic Fields: Expanding American Abstractio...


  • Helen Siegl (Vienna, 1924–Philadelphia, 2009) studied architecture and design at the Academie für...


  • Bottoms Up: The Underside of Decoys

    10/21/2017
    10:00AM — 05:00PM

    This LaMay Gallery exhibit showcases the variety of ways in which decoy makers and users have mar...


  • William Storck – Classic Works

    10/21/2017
    10:00AM — 05:30PM

    William Storck has been painting full time for over 35 years. He first studied with the master pa...


  • Fall to Winter

    10/21/2017
    10:00AM — 06:00PM

    The "Fall Into Winter" exhibit will feature a special exhibit by the local Chestnut Studio painte...


  • The Washington Memorial Chapel has announced that the Justice Bell, which serves as the symbol o...


  • Art Exhibit: 8 Takes on Architecture

    10/21/2017
    10:00AM — 05:00PM

    Reception Friday, October 13, 6:30 – 8 pm. Free and open to the public. Photography, drawing an...


  • Dressed for Work

    10/21/2017
    10:00AM — 04:00PM

    The way we dress for work can offer clues about what we do for a living, where we are employed an...


  • Art @ the Park

    10/21/2017
    10:00AM — 05:00PM

    Art @ the Park 2017 is the annual arts festival located in the magnificent setting of Quiet Water...


  • Plan, Install, and Maintain a Meadow

    10/21/2017
    10:00AM — 12:00PM

    Meadows are unmatched in their ability to provide year-round beauty and long-term, high quality h...


  • Noted artist and scholar, David Driskell, PhD, (1931) is widely respected as an artist, curator, ...


  • Book art Workshop at St. John's College

    10/21/2017
    10:00AM — 02:00PM

    The Mitchell Gallery at St. John’s College announces the launch of a new book arts workshop tha...


  • Plan, Install, and Maintain a Meadow

    10/21/2017
    10:00AM — 12:00PM

    Meadows are unmatched in their ability to provide year-round beauty and long-term, high quality h...


  • Milburn Orchards Annual Fall Festivals! Every Saturday & Sunday, September 16th – October 29th,...


  • Maryland Collects: Jacob Lawrence

    10/21/2017
    10:00AM — 05:00PM

    Over 50 prints by Jacob Lawrence will be displayed from personal collections in and around Maryla...


  • Harvest Hootenanny

    10/21/2017
    10:00AM — 02:00PM

    Meet live animals. Stuff a scarecrow. Live music by Eric Fons and friends


  • Fall Fest at Fall Into St. Michaels

    10/21/2017
    10:00AM — 02:00PM

    FREE children's activities, games, pumpkin painting and face painting. LuLaRoe Pop-Up Boutique an...


  • Exhibit: Tom Hausman

    10/21/2017
    10:00AM — 06:00PM

    The Chesapeake Arts Center is pleased to present an exhibition of new works featuring Photographe...


  • Spiral Play: Loving in the ‘80s

    10/21/2017
    10:00AM — 05:00PM

    For 40 years, Al Loving experimented with materials and process to expand the definition of moder...


  • Halloween at Colonial Gardens

    10/21/2017
    10:00AM

    HAUNTED WOODS NIGHT HAYRIDE Brace yourself for plenty of scares as you wind through the ghoulis...


  • Four Centuries Walking Tour

    10/21/2017
    10:30AM — 12:45PM

    A period dressed guide in colonial attire will lead you through Annapolis’ historic district and ...


  • DISCOVER ANNAPOLIS TOURS

    10/21/2017
    10:30AM — 03:00PM

    Join us on a trolley tour to explore the back streets, marinas, and points of interest in Annapol...


  • Saturday Wine Tasting

    10/21/2017
    11:00AM — 04:00PM

    Join us every Saturday at The Wine Cellars of Annapolis for our free wine tasting! New theme ever...


  • Eating Easton

    10/21/2017
    11:00AM — 02:00PM

    Eating Easton is part of the Eastern Shore’s premier food tour group. Join them on an adventure...


  • 34th Annual Homestead Gardens Fall Festival

    10/21/2017
    11:00AM — 06:00PM

    The 2017 Annual Homestead Gardens Fall Festival opens Saturday, September 23rd and continues ever...


  • Autumn Wine Festival

    10/21/2017
    11:00AM — 05:00PM

    The Autumn Wine Festival will be held at Pemberton Historical Park Oct. 21-22, and tickets are on...


  • • 2 Nights Overnight Accommodations • $99 Voucher for CB Salon & Spa Sampler Includes Choic...


  • Lumia: Thomas Wilfred and the Art of Light

    10/21/2017
    11:00AM — 07:00PM

    Lumia: Thomas Wilfred and the Art of Light reveals this groundbreaking artist and his spellbindin...


  • Frankenweenie

    10/21/2017
    11:00AM — 01:00PM

    A 2012 ANIMATED FILM FOR AGES 9+ Tim Burton’s creepy take on the Frankenstein myth in a film p...


  • Hayrides at Mt. Cuba Center

    10/21/2017
    11:00AM — 02:00PM

    Each Saturday in October, celebrate the season with a festive hayride of Mt. Cuba Center’s stunni...


  • Join the Friends of the Rising Sun Inn on Saturday, October 21st, 11:00 a.m. - 2:00 p.m., at the ...


  • Mount Clare Museum House in Mourning

    10/21/2017
    11:00AM — 04:00PM

    Mount Clare Museum House, Baltimore’s oldest colonial house, was home to Charles Carroll, Barrist...


  • Marvin Ross: Monuments Man

    10/21/2017
    12:00PM — 05:00PM

    This special exhibition explores the life of Marvin Ross, a member of the ''Monuments Men''-- the...


  • Wine on the Water

    10/21/2017
    12:00PM — 06:00PM

    If you are looking for something fun to do on a fall weekend and want to support UM BWMC's Tate C...


  • Scarecrow Wizardry

    10/21/2017
    12:00PM — 04:00PM

    Get into the fall spirit with Scarecrow Wizardry. We’ll help you and your family craft a new fri...


  • Join Bethesda Row and participating retailers and restaurants to support Children’s National Hosp...


  • Jake Shimabukuro

    10/21/2017
    01:00PM

    Consider the humble ukulele. It’s an adaptation of a stringed instrument that traveled with Portu...


  • Sail on the Skipjack Nathan of Dorchester

    10/21/2017
    01:00PM — 03:00PM

    Enjoy a 2-Hour Sail on a traditional Chesapeake Bay skipjack on the beautiful Choptank River. De...


  • Four Centuries Walking Tour

    10/21/2017
    01:30PM — 03:45PM

    A period dressed guide in colonial attire will lead you through Annapolis’ historic district and ...


  • Replete with forbidden love, shocking betrayal, and a spectral voyage to the afterlife, this ench...


  • The Smartest Girl in the World

    10/21/2017
    01:30PM

    Studious Leo and his younger sister Lizzy couldn’t be more different. But, the two share dreams o...


  • Catch the world premiere of The Smartest Girl in the World by Miriam Gonzales at Imagination Stag...


  • Lego Fun

    10/21/2017
    02:00PM — 03:00PM

    Calling all superheroes! What superpower does your Superhero have? Build a gadget with legos to h...


  • Intimate Apparel

    10/21/2017
    02:00PM

    Wearing her heart on her sleeve while sewing intimates for her clientele, Esther is the talented ...


  • The Woman in Black

    10/21/2017
    02:00PM

    The story begins with an unusual request; a lawyer hires an actor to tutor him in the art of stor...


  • It’s a one-man variety show—an act unlike anything you’ve ever experienced. Once Robert Post take...


  • The Color Purple

    10/21/2017
    02:00PM

    The Color Purple is the 2016 Tony Award® winner for Best Musical Revival! Hailed as “a direct hit...


  • DOG-toberfest Homebrewing Fall Festival

    10/21/2017
    02:00PM — 06:00PM

    DOG-toberfest Homebrewing Fall Festival sponsored by Dogwood Acre Pet Retreat on October 21st, fr...


  • EARTH

    10/21/2017
    02:00PM — 05:00PM

    Get down to EARTH! Announcing an exciting opportunity for Maryland, the Environmental Action Resp...


  • The Effect

    10/21/2017
    02:30PM

    Connie and Tristan can’t hide how they feel around each other: Hearts thumping, sleepless nights,...


  • Melvin Caldwell

    10/21/2017
    02:30PM — 03:30PM

    Melvin Caldwell is a legend in the DC Jazz scene. Playing from a tradition of gospel and soul, Ca...


  • Navy vs. UCF

    10/21/2017
    03:30PM

    Come out to the Navy–Marine Corps Memorial Stadium to cheer on Navy as they take down UCF!


  • Navy Football vs UCF

    10/21/2017
    03:30PM

    Catch the Midshipmen take on the Knights at the Navy-Marine Corps Memorial Stadium this fall!


  • You're invite to celebrate 40 years of Lundberg Builders, Inc. Enjoy an afternoon filled with coc...


  • Catch the world premiere of The Smartest Girl in the World by Miriam Gonzales at Imagination Stag...


  • Party on the Shore! Lundberg Builders invites you to celebrate their milestone, 40 Years in Busin...


  • St. Anne's Cemetery Tour

    10/21/2017
    04:00PM

    Did you know that several of the Hammond-Harwood House's former occupants are buried in St. Anne'...


  • Hayrides to the Witch's House

    10/21/2017
    05:30PM — 08:00PM

    Take a hayride through the woods to visit the Friendly Witch’s house at Linvilla Orchards! She’ll...


  • Dust off your cowboy hat and boots for Queen Anne’s County Mental Health Committee’s Fall Fundrai...


  • Coldwell Banker Residential Brokerage School of Real Estate prepares each student not only to pas...


  • Moon Taxi

    10/21/2017
    06:00PM

    Moon Taxi is an American indie-progressive rock band based in Nashville, Tennessee. The band was ...


  • Knights of Columbus Boo Bingo

    10/21/2017
    06:00PM — 10:00PM

    Knights of Columbus Council #11552—St. Andrew By the Bay will hold a family-oriented “Boo Bingo” ...


  • Contra dance

    10/21/2017
    06:30PM — 10:00PM

    Contra dancing to lovely live music. Free introductory session at 6:30; dance 7-10 p.m. All dance...


  • Drawing Classes in Chester County

    10/21/2017
    06:30PM — 09:30PM

    Beginning Drawing classes with Martin Pieczonka Level: All levels Limit 10 students Instruct...


  • Cheer on the Capitals as they take down the Panthers!


  • Giselle

    10/21/2017
    07:00PM — 09:00PM

    FIRST STATE BALLET THEATRE PRESENTS: GISELLE Saturday, October 21, 2017 at 7 p.m. Sunday, Oct...


  • Capitals vs. Florida

    10/21/2017
    07:00PM

    Cheer on the Washington Capitals as they take on the Florida Panthers!


  • Andy Mineo

    10/21/2017
    07:00PM

    Andrew Aaron "Andy" Mineo, formerly known as C-Lite, is an American Christian hip hop artist, pro...


  • Lighthouse Overnights in St. Michaels

    10/21/2017
    07:00PM — 09:00AM

    Youth groups can now reserve fall dates for the Chesapeake Bay Maritime Museum’s Lighthouse Overn...


  • Christopher Dwayne Tomlin is an American contemporary Christian music artist and songwriter from ...


  • Romeo & Juliet

    10/21/2017
    07:00PM

    BTM celebrates Shakespeare’s genius with the poignant, typical love story Romeo & Juliet. Last pe...


  • Dave Glaser

    10/21/2017
    07:00PM

    Enjoy live music performed by Dave Glaser at Sam's on the Waterfront!


  • Valley of the Haunted

    10/21/2017
    07:00PM — 10:00PM

    The attraction features a 1.2 mile walking trail through the woods crawling with ghosts, zombies,...


  • The Rocky Horror Show

    10/21/2017
    07:30PM

    Brush up on your callbacks and get ready to do the Time Warp again!! TAP proudly presents Richard...


  • The Effect

    10/21/2017
    07:30PM

    Connie and Tristan can’t hide how they feel around each other: Hearts thumping, sleepless nights,...


  • Looking for ghost tours in Maryland? This year, instead of heading to the usual Haunted House ful...


  • Special Historic Hauntings

    10/21/2017
    07:30PM — 09:15PM

    Seek the spirits in one of Annapolis' oldest buildings, the Sands House. Rarely open to the publi...


  • Rock in your seats and dance in the aisles to the funky rock sounds of the Paul Reed Smith Band p...


  • The Adventures of Peter Pan at Synetic Theater

    10/21/2017
    08:00PM — 10:00PM

    “All the world is made of faith, trust, and pixie dust.” Take flight to Neverland with Peter P...


  • Rik Emmett of Triumph

    10/21/2017
    08:00PM

    Rik Emmett gained international recognition as the lead singer/songwriter/guitarist with Triumph....


  • Colin Hay

    10/21/2017
    08:00PM

    Fierce Mercy is an epic, cinematic step forward from singer-songwriter Colin Hay, most beloved fo...


  • Intimate Apparel

    10/21/2017
    08:00PM

    Wearing her heart on her sleeve while sewing intimates for her clientele, Esther is the talented ...


  • Twelve Angry Jurors

    10/21/2017
    08:00PM

    A 19-year-old man has been charged with stabbing his father to death, and his future is now in th...


  • The Woman in Black

    10/21/2017
    08:00PM

    The story begins with an unusual request; a lawyer hires an actor to tutor him in the art of stor...


  • Come celebrate the late dynamic trumpeter, NEA Jazz Master, and 1990 Kennedy Center Honoree Dizzy...


  • Julius Caesar

    10/21/2017
    08:00PM

    When an elected leader is no longer trusted, where is the line between patriotism and personal am...


  • 33 Variations

    10/21/2017
    08:00PM

    A musicologist trying to accomplish her life’s work in the face of a debilitating disease and an ...


  • The Color Purple

    10/21/2017
    08:00PM

    The Color Purple is the 2016 Tony Award® winner for Best Musical Revival! Hailed as “a direct hit...


  • Safe as Houses

    10/21/2017
    08:00PM — 10:00PM

    In this new play presented by Pinky Swear Productions, a suburban family struggles to survive bot...


  • Shakespeare in Love

    10/21/2017
    08:00PM

    “Shall I compare thee to a something something… mummers play?” And so begins one of Shakespeare’s...


  • “An Evening of Unexpected Delights” is a benefit for The Journey Home, a local nonprofit working ...


  • Special Historic Hauntings

    10/21/2017
    08:00PM — 09:45PM

    Seek the spirits in one of Annapolis' oldest buildings, the Sands House. Rarely open to the publi...


  • Columbia Pro Cantare Sings Carmina Burana

    10/21/2017
    08:00PM — 10:00PM

    You’ve heard Carmina Burana before, maybe at times without even knowing it: The work’s driving rh...


  • Rock 'N' Bowl

    10/21/2017
    09:00PM — 12:00AM

    Every Friday and Saturday night, Choptank Bowling Center hosts Rock ’N’ Bowl. Unlimited bowling, ...


  • Mark Desrocher Live Music

    10/21/2017
    09:00PM

    Live Music


  • Greg Phillips at Blackwall Hitch

    10/21/2017
    09:30PM — 12:00AM

    Join us for a live performance from Greg Phillips Saturday, October 21st at 9:30pm!


  • Moon Hooch & Marco Benevento

    10/21/2017
    10:00PM

    If any band is a poster child for turning the power of positive thoughts and intention into reali...


  • DJ Draco

    10/21/2017
    10:00PM

    Enjoy live music by DJ Draco at O'Brien's!


  • Mike McHenry

    10/21/2017
    10:00PM

    Enjoy live music by Mike McHenry at Middleton Tavern!


 

 

Towne Social