Leading Real Estate Professionals 2018: Q&A
Mar 01, 2018 07:00AM
BARBARA WATKINS, Benson & Mangold Real Estate
A. Declutter and stage. Use closets and the garage, but clean and organize main living areas and the master bedroom. Buyers are often looking for a home that will relieve them of their own clutter; showing them your clutter won’t help.
Get a pre-market home inspection. Fix items that your agent tells you to fix. Have the septic system serviced and make sure all is well in the crawlspace. Buyers love hearing that maintenance is current on these items.
Price it correctly. I firmly believe that pricing a home at market value will produce more proceeds than waiting out the market.
CHUCK MANGOLD JR., Benson & Mangold Real Estate
A. Both preparing the home to be ‘show ready’, and also, carefully pricing to lead the market - as opposed to chasing it are critical to any lucrative sale. There is no second chance for a first impression. Sellers who view their home through their buyer’s eyes tend to sell stronger. If a project is to be done - ‘negate the objection before it happens! Tackle known issues and lean out personal belongings... then the fun begins! It all starts with the home being professionally staged & taking superb pictures to capture the best attributes of the property, both of which entice buyers to come see the home. Buyers are discerning - staging becomes critical to beat the competition with a faster, stronger sale. Pricing right and showing superior - it really does become the ‘magical’ formula for a successful sale!
JENNIFER CHANEY, Chaney Homes
A. When hiring a Real Estate agent, you are getting an exchange of services for an agreed upon commission the seller pays to the Real Estate Company. Not all agents are equal in services they provide, or commissions they receive. Top agents often invest significant time & resources into completing a sale, including professional photo’s, home staging, floor plans, and advertising. Agents coordinate all kinds of activities including open houses, inspections, negotiate contracts and engage in many tasks aimed to sell your home. You want a highly competent agent that knows your specific market and who has experience navigating the complexities of the market for your home selling process.
DeeDee McCRACKEN, Coldwell Banker Residential Brokerage
Q. When is the best time of the year to place a property on the market?
To purchase a property?
The best time to buy your home is when you find your dream home at an affordable price. In my experience, the best prices are found during the Winter.
A. It’s important to consider the usual standards, such as a local broker, full-time agent, and someone with proven sales in the area. It’s also imperative to seek out an agent that will take great pictures of your home. A cell phone should never be used for pictures. Quality, wide-angle lens cameras and aerial drone pictures should always be included when listing your home. Pictures are generally the first impression a buyer makes on a home for sale, and many buyers will make their decision to schedule a showing of the home based on what they see. Pictures are worth a thousand words!
CHRIS ROSENDALE, CR Realty
A. When counseling homeowners who are listing their property, I emphasize condition, price, and marketing. A well-maintained home that is clean, decluttered, and inviting creates a lasting impression on buyers. Pricing the property for what the market reflects is key! Over-pricing a property will cause the property to be on the market longer and ultimately sell for less than if it had been accurately priced. Marketing is unique to each property. A homeowner should lean on a Realtor to suggest different ideas on how best to market their property. A clear, precise plan for these actions is crucial to selling a property.
JAIME WATT, Coldwell Banker Church Circle
RACHEL FRENTSOS, Long & Foster Fine Homes
A. In today’s competitive home buying market potential homebuyers still need to focus on the major components of a house. With many homes in the Annapolis area being older, buyers need to make sure they are working with an agent that is familiar with the systems and components of a house and give them guidance when looking at properties to best protect their interests. It also helps to have an agent that has a good working relationship with vendors and contractors that can assist them and take the worry out of upgrading these systems when the time comes. This will then allow them to make the best decision possible when submitting offers on properties that may need updating.
NICK SAGE, Grace Ryan Real Estate, LLC
CHRISTINA PALMER, Coldwell Banker Residential Brokerage
#1 - Price it right. If it’s not priced properly, it will sit on the market and nobody wants that.
#2 - Be the best house on the block. You want to make
your home as desirable as possible to stand out against
the competition. your home as desirable as possible to stand out against the competition.
#3 - Hire a team that will market your house aggressively.
Finally -- hire an agent who is a highly-skilled negotiator
and someone you can trust.
BOB LUCIDO, Bob Lucido Team of Keller Williams Integrity
(2) Cleaning - Windows, chandeliers, shelves, bedspreads, kitchen appliances (fridge, fresh & cleared), carpets/flooring, pet areas (both cat/dog), discard dying plants.
(3) Staging - Pay attention to agent or stager who directs traffic
on this subject. Houses that aren’t staged are last to sell in today’s market. It’s worth It!
(4) Freshen up - Front door paint, secure outdoor railings, broken sidewalks, dead shrubs/branches, last season’s leaves. Add color!
(5) Repair - fix everything you know that needs attention-cracked, inoperable windows, missing screens, unserviced HVAC, broken alarms/smoke detectors, moldy shower stalls.
(6) Neutralize décor - Colors, walls, use fresh white bedspreads/white towels. Keep music, TV’s OFF, open shades (the lighter the better), all animals contained/quiet.
BARBARA TOWER, Coldwell Banker Church Circle
A. Annapolis is a diverse community rich in history and culture and offers a huge selection of waterfront homes. Currently, there are homes ranging from condos in the $400s to a historic estate set on 26 acres for over $10M. With our direct access to the Chesapeake Bay and some of the best boating, fishing, and crabbing in the world, it’s not surprising to see waterfront home sales and values on the rise. Welcome to the Annapolis lifestyle.
TRAVIS GRAY, Coldwell Banker Residential Brokerage