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What's Up Magazine

Beautycounter, independent consultant

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We believe that the skin care products you use regularly—cleansers, moisturizers, scrubs—should be gentle, effective, and safe. Ingredients in these products should not add to the load of toxic chemicals that we all carry with us due to daily environmental exposures. Beautycounter's products provide a safe first layer that leaves you protected and primed for whatever comes next.

Our groundbreaking collection of color cosmetics is created without questionable or potentially harmful ingredients commonly found in many products on the market today. Our Ingredient Selection Process means safer, high-performing color cosmetics are finally available. We third-party test all of our color products for heavy metals.

And do they work? Beautifully. From silky-smooth lip shades to skin-brightening blush and bronzers, all of our products are designed for superior performance. Making safer, high-quality color isn’t easy, but we believe every woman should be able to show her own beauty without compromising health or safety.

Our whole-picture approach to product development ensures that every ingredient goes through Beautycounter’s rigorous screening process before we add it to our products, and that every ingredient we use is fully disclosed. We have nothing to hide.