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What's Up Magazine


Our magazines are Annapolis and the Eastern Shore's Favorite Publications! What's Up? Annapolis has a guaranteed circulation of 66,000 copies, and a monthly readership of 224,000. It is mailed to 60,000 upscale households and an additional 6,000 available through major retailers (Whole Foods, Safeway, Giant, Borders, Barnes & Noble, and more), in rooms at major hotels, and at local dentist/doctor offices. What's Up? Eastern Shore has a guaranteed circulation of 30,000, and an estimated readership of 88,500. 23,000 copies are mailed free to upscale households in the Mid Eastern Shore region, with an additional 7,000 copies available through major retailers, rooms at major hotels, medical offices, supermarkets, and local businesses. 

Media Sponsorship Form 

Call What's Up? Advertising Today! 410-266-6287, ext. 115 or email Ashley Raymond at 

What's Up? magazines are timely resources for readers to keep all month and use on a daily basis. The Features, Calendar of Events and Restaurant Reviews it contains apply to male and female, all age groups, and most economic brackets. What's Up? magazines are the only print media in the area which can deliver your message to more than 312,500 area readers monthly as well as the important visitor market.

Print Advertising Dimensions Guide

New Media Advertising

What's Up? Publishing Group offers several exciting local new media advertising options. These include banners and premium business listings on our highly-ranked website,, and Local Search Marketing to increase your website rankings, help you reach additional customers, and track Web site visits and calls from your What's Up? ads. 

Local Search Marketing

* Web site promotion in the major search engines with Pay-Per-Click Ads. 
* Search Engine Optimization and Link Building services that help your website pull higher rankings. 
* All calls, leads from submissions, clicks, and increased web site traffic are tracked and results are proven with our 360 degree web-based reports. Online Advertising

Various Banner Size Options 
Premium Business Listing 
E-Newsletter Box Ad/ Sponsorship 
Website coupons 

Banner Ad Sizes 

Premium Leaderboard Banner: 
600px wide by 110px high

Square Box Ad:
250px by 250px

Pushdown Ad: 
970px wide by 66px high

Inline Ad: 
628px wide by 60px high

Sidebar Box Ad: 
300px wide by 250px high

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